Eclub

The goal for your email marketing is that you acheive at least a 20% - 30% open rate. I design one image that can be used for your website, a flyer, social media and your email campaign. If you design one image for each of these uses it becomes very costly to promote even one event. This way, you can use the image for multiple purposes. The original files are saved, so they can be used or edited for a lower cost on the following events. You want to space out your campaigns so that you are not bombarding your email list with constant emails. If you see your unsubscribe rate increase, this may be one of the reasons. Another reason is that your email campaign is too much to read, too long etc. I send one image with a link to more information, so they click through to your site. That is what you want them to do instead of trying to jam all the info into that email.

Other things you can do:

• Print 4x6 cards to give to your clients to join your email club!
• Have a free sign up form on your website! You can also use the form to enter to win something or give them a special offer for signing up.